Patrick McGrath
Consumer Product Leadership | AI & Behavioral Design at Scale
Executive Summary
Built and scaled $4B+ consumer product portfolio by leading cross-functional organizations of 100+ people across gaming (PopCap, NaturalMotion, Wooga) and startups (Looped, Moonlit). Drove $2B+ revenue through ML personalization systems generating 40% of revenue ($800M+). Applying behavioral design expertise to AI products where intelligence meets genuine utility.
Core Competencies
Deep expertise in ML product management, behavioral design, and scaling consumer products to billions in revenue
ML Product Management
- ML personalization engine: $800M revenue (40% of total)
- Systematic A/B testing across features, monetization, and content
- Python/SQL analysis, multi-armed bandit optimization
- Behavioral segmentation via spend patterns
Cross-Functional Leadership
- Led 100+ org (engineering, design, analytics)
- 2x faster feature cycles, 40% fewer bugs
- Quarterly C-suite reviews, monthly OKR tracking
- 95%+ team retention through M&A transitions
Strategic Product Vision
- 3-year roadmap: $2B+ revenue across portfolio
- Quarterly board presentations (strategic thinking)
- Validated $100M+ ARR from $40K/day via research
- M&A product integration, 95%+ retention
Consumer Monetization
- 20x revenue growth, maintained 4.7+ app rating
- D30 retention: 15%+ vs ~7% industry average
- "Never overwhelm, always delight" principle
- Non-predatory F2P via behavioral segmentation
Data Analytics & Intelligence
- Analytics infrastructure for 100+ person org
- Monthly top-100 user calls (40% roadmap input)
- Custom segmentation, 85%+ LTV prediction
- Systematic experimentation, data-driven culture
Trust & Responsible Growth
- Trust/safety frameworks for 60M+ users
- GDPR compliance: EU, Asia, Americas regions
- Trust-first approach as competitive moat
- Hypergrowth without compromising trust
Professional Experience
15+ years building and scaling consumer products from startups to $2B+ businesses
Product Strategy Consultant & Fractional CPO
Fractional Chief Product Officer for gaming studios and growth-stage tech startups across finance, education, fitness, and gastronomy. Applied gaming principles (monetization, engagement, retention, behavioral design) to industries where these frameworks drive competitive advantage.
- Drove $2M+ revenue growth for early-stage gaming studio by redesigning monetization framework and implementing behavioral segmentation increasing conversion 45%
- Built custom AI agent frameworks for workflow automation, reducing manual tasks by 60 hours/week through agentic team systems
- Launched behavioral strategy practice translating gaming psychology (habit formation, engagement mechanics) to fitness and education clients
- Led product turnarounds for 3 growth-stage startups by applying user research methodologies and data-driven optimization to develop clear vision with executable roadmap
- Awarded internal recognition for highest referral hiring while recruiting and hiring managers for multiple organizations
Co-Founder & CEO
Founded mobile gaming studio exploring mid-core ARPGs integrating blockchain and AI technologies. Validated market feasibility and strategically pivoted based on technology maturity and market readiness.
- Built strategic partnerships and secured funding from leading blockchain platforms (Polygon, ImmutableX) and infrastructure providers
- Validated market hypotheses through comprehensive user research, identifying trust barriers and willingness-to-pay thresholds for crypto-enabled gaming
- Developed product vision for Web3 gaming combining emergent gameplay and narratives with transparent economies
Managing Director, Berlin | GM, Fishing Clash
Dual mandate: Founded Web3 game development studio from zero to one while serving as GM of Fishing Clash (top-grossing Hobby game).
- Pioneered studio formation by navigating German legal requirements, establishing subsidiary, and creating scalable infrastructure
- Built 22-person team in year one through comprehensive recruitment across engineering, design, product, operations—led all hiring decisions and personally recruited half the team through direct outreach
- Crafted product vision for development guiding development strategy and market positioning in emerging categories
- Established studio culture fostering innovation, open communication, technical excellence, and creative risk-taking through values-driven leadership
- Built relationships with blockchain platforms, crypto exchanges, Web3 infrastructure partners to enable crypto-enabled gaming
- Navigated regulatory complexity across EU jurisdictions for compliance in crypto gaming (AML, KYC, licensing)
General Manager (GM)
Hired to scale June's Journey from launch to category leader. Game was making $40K/day with no monetization infrastructure. Led product strategy delivering 20x revenue growth to $2B+ and #1 global ranking. 40 straight months of MoM growth.
- Scaled June's Journey from $40K/day to $700K+/day ($2B+ lifetime, 60M+ downloads) by building sophisticated growth, engagement, monetization, and LiveOps systems
- Achieved #1 global ranking in hidden object category and top 50 overall grossing by focusing on quality and user delight over predatory mechanics
- Expanded entire Hidden Object genre from $200K/day total market to June's alone making $1M/day—grew category 5x while growing product 20x
- Owned full P&L with accountability for creative vision, business strategy, financial performance, and cross-functional orchestration
- Built ML personalization engine driving 40% of revenue ($800M+) by analyzing behavioral segments: spend patterns, comfort zones, purchase frequency to deliver individualized offers
- Implemented two-track lifecycle system combining progression-based offers (pain point analysis) with predictive behavioral segmentation (ML-driven)
- Spearheaded systematic A/B testing across features, monetization, and content, driving $50M+ incremental revenue
- Personally called top 20 users recruited through the game's Facebook community to understand behavioral hooks driving engagement
- Discovered critical insight that changed entire strategy: "I don't think of it as a game"—shifted positioning from game to lifestyle app
- Established trust and safety frameworks including fraud detection, player protection, regulatory compliance (GDPR, regional)
- Drove industry-leading retention (D30: 15%+ vs industry ~7%) through cohort stacking strategy enabling sustainable long-term revenue growth
- Led 100+ cross-functional organization (engineers, design, content, product, analytics, growth) with dotted-line authority across tech/marketing/data science
- Built Product Management and Analytics organizations from ground up by establishing new organizational positions, training programs, evaluation frameworks, and career paths
- Created LiveOps PM role and optimized responsibilities across product teams, improving velocity 2x and ownership clarity
- Mentored 10+ product managers and analysts with several promoted to senior roles through structured development programs
- Presented quarterly business reviews to Playtika board demonstrating strategic vision, market trends, and financial performance
- Delivered monthly product reporting to C-suite on strategy, performance, competitive landscape, and roadmap priorities
- Maintained 4.7+ app store rating during 20x revenue growth—industry-leading quality at scale through obsessive UX polish
- Increased advertising revenue 80% through strategic placement optimization and rewarded video integration (peaked at 25% of revenue)
- Achieved industry-leading retention (D30: 15%+ vs industry ~7%) through user-centric design and trust-based monetization
Founder
Founded consumer SaaS product transforming real estate search through deep learning and data-driven personalization. Built algorithmic recommendation system analyzing 20+ lifestyle characteristics enabling contextualized property comparison.
- Designed data architecture aggregating and processing vast amounts of data from diverse sources using machine learning techniques
- Developed algorithmic scoring system for personalized property recommendations based on user preference profiles and behavioral signals
- Built 0-to-1 product from initial concept through beta launch demonstrating viability of ML-driven personalized search
- Created intuitive UX making complex data analysis accessible and actionable for consumers through clear visualization
Lead Product Manager
Hired to stabilize CSR Racing and CSR Classics (180M+ players, $1B+ revenue franchise) as mid-to-late lifecycle games with declining revenue. Defined new Product Manager role across studio, establishing PM function and best practices.
- Increased first-time conversion 45%, total conversion 33%, top-line revenue 55% by implementing segmented targeting and personalized offers based on user behavior analysis
- Designed premium car strategy selling cars cheap (clear value), locking into gameplay (can only use later), upselling upgrades at 20x car price
- Achieved 15-20% conversion rates vs typical 2-5% in F2P gaming through behavioral economics and perceived value optimization
- Defined Product Manager role across NaturalMotion studios establishing PM discipline, frameworks, and best practices organization-wide
- Defined market opportunities and created business cases for 2 new titles, presenting to executive team with financial projections and competitive analysis
- Led product pitch and greenlight communication with executive stakeholders securing approval for prototype funding
- Joined game teams in prototyping and pre-production phases, shaping early product direction through hands-on collaboration
Sr. Product Manager
Responsible for product performance of Plants vs. Zombies 2 (200M+ downloads, $1B+ revenue) and core PopCap titles across browser and mobile platforms. Arrived to PvZ 2 post-launch to optimize disastrous free-to-play transition after premature launch.
- Increased first-time conversion 206% and total conversion 73% by redesigning offer presentation and removing friction from purchase flow
- Increased DAU/WAU/MAU by 13%/28%/97% within one quarter by implementing re-engagement campaigns and retention mechanics
- Built advertising revenue to 40% of total revenue within three months of greenlight by reaching out directly to McDonald's and Coca-Cola, bypassing ad networks added 2.5 cents ARPDAU from ads alone
- Created, tested, and optimized game economies through all lifecycle points using systematic experimentation and player feedback
- Identified KPI opportunities to prioritize design feature work in live titles by analyzing funnel drop-offs and engagement patterns
- Owned product vision and gained buy-in on roadmap from cross-functional stakeholders through clear communication and data-driven recommendations
- Assisted in early IP development designing for key acquisition, retention, monetization features in new titles
- Defined new roles and responsibilities for Product Manager integration post-EA acquisition, establishing PM value proposition
- Mentored Junior PMs establishing best practices, frameworks, and career development paths
- Helped shape long-term strategic vision of mobile shift for entire PopCap portfolio
Product Manager / Product Analyst
Product Owner for MetalStorm: Online, responsible for late lifecycle resurgence through redesigned monetization and content strategy. Managed product strategy, Apple relationship, and market analysis for mobile gaming portfolio.
- Increased top-line revenue by 75% through monetization optimization, content creation, economic redesign
- Grew DAU 86% to peak of 650K through improved retention mechanics and re-engagement campaigns
- Doubled advertising revenue through UI rework and ad integration optimization
- Owned communication with Apple managing platform relationship and featuring opportunities
Academic Background
Master of Science (MS)
Finance
Seattle University
Seattle, WA
Bachelor of Arts (BA)
Finance
Pacific Lutheran University
Tacoma, WA